Matthew ElBayadi

Entrepreneurial venture building and strengthening Sales Development orgs for SMBs with $500K–$3M in revenue.

• Planned and executed the full lead follow-up and sales cycle for paid lead gen with set scripts and cadences, driving a 9× ROI.
• Revamped a test-prep company's Meta Ads strategy by redefining ICPs and qualification criteria leading to 84% SQLs (vs. 4%) and $78K added monthly pipeline.
• Ran prospect research and competitive intel to shape outreach messaging and rep talking points supporting 32% appointment-set rates.
• Built a ground-up portfolio of 40+ real estate accounts through referrals, networking, and prospecting keeping 100% retention over 3 years.
• Refined discovery and objection-handling scripts and streamlined booking flows, growing monthly booked appointments +157% to 54.
• Owned CRM and pipeline management in ServiceMinder, automating cadences and lifting contact rates from 50% to 85% across two locations.
• Identified upsell and cross-sell opportunities from account activity and feedback adding $200K+ in incremental revenue.
• Launched a restaurant acquisition campaign that acquired 400+ loyalty customers and drove +49% MoM revenue growth.

Launched, scaled, and exited a restaurant via strategic sale after taking the venture to profitability.

• Founded and ran the brand end-to-end including customer, ops, and P&L doubling revenue each year for 3 years.
• Owned commercial decisions across menu, pricing, brand messaging, and comms to reach profitability.
• Achieved industry-leading revenue per square foot while scaling headcount 6× (2 → 12) with above-market wages.